Strategic Foundation:

✓ Annual PR and social media strategy developed
✓ Comprehensive trade and consumer media database created
✓ Online press kit delivered
✓ Ongoing press office function established

Campaign Execution: ✓ Successful 'Lychee cocktail' launch across trade and consumer media
✓ Hero national PR coverage secured (Closer, Stylist, Fabulous, Good Housekeeping, Heat, The Sun)
✓ New product and distribution announcements managed
✓ Bi-weekly strategy meetings maintained

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Influencer & Digital:

✓ Christmas influencer campaign: 10 partnerships delivered (target: 3 annually)
✓ 32 media and influencer sample requests fulfilled
✓ TV drop campaign executed
✓ Affiliate partnership established (Tradedoubler)

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Founder Positioning:

✓ Co-founder Frankie strategy developed and activated
✓ Ongoing strategic business support provided